Jeremy Cain, Community Participation Coordinator for Hallam diocese, dreams of a better Black Friday.
It’s Black Friday this week, another American import that we might be better off without. Last year, in all the excitement, people in the UK spent £1.23bn online in just one day, an average of around £18 per person.
We all know the thrill of picking up a bargain. It’s partly the money we’ve saved but (at least for me) it’s also a sense that I’ve got one over on the retailers and even my fellow shoppers- “You didn’t pay that much, did you??” I try not to say to my friends.
The trouble is, it’s all a bit of a con. Research by Which? magazine shows that Black Friday prices are very rarely the cheapest, and that you’re likely to find the item for less money in December. For example, an oven sold by Curry’s for £494.99 on Black Friday was £45 cheaper three weeks later. If you have a steady nerve, it definitely pays to wait!
But with CAFOD you don’t need to worry. If you buy a World Gift from us, you can be sure that you’re getting it at our best ever price! Not only that but we absolutely guarantee that it will change someone’s life: buy “Water for a family” and you will be providing poor people with a supply of clean, safe water in their homes for drinking, cooking and washing, keeping everyone safe from infection. And you can do all this for only £33.
So imagine, for a moment, that last year people had spent their cash with CAFOD, rather than Amazon, eBay and the like. That would have helped more than 37 million families stay free from disease, or taught over 120 million children to read, giving them a greater opportunity to work their way out of poverty; or it might have given more than 8 million refugee families protection from the winter cold. It’s only a dream but wouldn’t it be wonderful if it came true?
So, this Friday, we’d love you to shop with us. There’s no bargains to be had, just dreams to be realised. You won’t be saving money, you’ll be saving lives.