Save lives not money this Black Friday

Jeremy Cain, Community Participation Coordinator for Hallam diocese, dreams of a better Black Friday.Black Friday

It’s Black Friday this week, another American import that we might be better off without. Last year, in all the excitement, people in the UK spent £1.23bn online in just one day, an average of around £18 per person.

We all know the thrill of picking up a bargain. It’s partly the money we’ve saved but (at least for me) it’s also a sense that I’ve got one over on the retailers and even my fellow shoppers- “You didn’t pay that much, did you??” I try not to say to my friends.

The trouble is, it’s all a bit of a coFind the pean. Research by Which? magazine shows that Black Friday prices are very rarely the cheapest, and that you’re likely to find the item for less money in December. For example, an oven sold by Curry’s for £494.99 on Black Friday was £45 cheaper three weeks later. If you have a steady nerve, it definitely pays to wait!

Water for a family

Longora using the newly repaired  village water pump in Uganda

But with CAFOD you don’t need to worry. If you buy a World Gift from us, you can be sure that you’re getting it at our best ever price! Not only that but we absolutely guarantee that it will change someone’s life: buy “Water for a family” and you will be providing poor people with a supply of clean, safe water in their homes for drinking, cooking and washing, keeping everyone safe from infection. And you can do all this for only £33.

Teach someone to read

Thiago, age 9, learning to read in Brazil

So imagine, for a moment, that last year people had spent their cash with CAFOD, rather than Amazon, eBay and the like. That would have helped more than 37 million families stay free from disease, or taught over 120 million children to read, giving them a greater opportunity to work their way out of poverty; or it might have given more than 8 million refugee families protection from the winter cold. It’s only a dream but wouldn’t it be wonderful if it came true?

Winter Survival kit

Ahmad with his wife and grandchildren surviving winter in Lebanon

So, this Friday, we’d love you to shop with us. There’s no bargains to be had, just dreams to be realised. You won’t be saving money, you’ll be saving lives.

This entry was posted in Fundraising and tagged , , , , , , , , , , by cafodhallam. Bookmark the permalink.

About cafodhallam

CAFOD is an aid and development agency dedicated to improving the lives of the poorest in our world. In the UK we work to educate people about the causes of poverty, inspire them to campaign to address issues of social justice and inequality, and support them in fundraising activities. Overseas we work with local partners in 40 countries in South America, Africa and Asia to deliver long-term development projects and emergency aid. CAFOD's headquarters are in London and CAFOD Hallam is the local office for Sheffield and the surrounding area.

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